Solutions | Generation Demand

Marketing that drives growth

We’re a new generation of demand marketers. True commercial thinkers. Builders of brands that deliver more pipeline, faster.

We're invited in by ambitious business owners who feel underwhelmed by their sales and marketing efforts. They know that there's huge room for improvement.

And this must be addressed if they find themselves in one or more of the below scenarios:

Scale Up

You need to take your business to the next level, and marketing has to be a, if the not the driver of growth in order to achieve your scale up ambitions.

Launch new service / product

You want to successfully launch something new, and need help in ensuring marketing plays its vital role as effectively as possible.

new market penetration

You’re looking to new sectors and/or territories and are looking for a marketing strategy and campaign framework to drive market penetration quickly.

Sanity check / improvement

Maybe you already have a good idea on what marketing can do or will do for you business, but you could do with a second opinion to ensure you’re on the right lines.

So what exactly do we offer to help with the above scenarios?

Below is a high level overview of the typical services we offer. These can be thought of in two distinct, but connected categories. Firstly, Strategy and Planning - which help provide solid foundations upon which to execute the tactics that make the impact.

Strategy & Planning (Foundation)

Messaging Refresh

Messaging is the very core of great sales and marketing campaigns. The success or failure of growth initiatives depends on how well you articulate how you help your target customers.

Audience Mapping

Who are the personas involved in your sales process? What are their challenges and aspirations? We can help ensure your marketing is mapped to the key buyers you need to reach.

Marketing Strategy

Whether you need help with creating a marketing strategy from start to finish or are just looking for a sanity check to validate or improve your thinking, we can help.

Ideation Facilitation

New ideas are gold dust. They have the ability to transform. We can provide the structure needed to help guide thinking and ensure the best possible outcomes.

Sales Strategy

Sales is the most important part of any business. So planning a strategy for how to build, convert and close sales pipeline is essential. We can help every step of the way.

CRM & Systems

Getting the systems that underpin your sales and marketing strategies and campaigns right is fundamental. We can help advise and configure your CRM and related systems.

Brand Positioning

What do you want people to feel when they think of your brand? How can this cascade down throughout all of the touch points with your organisation? We can help you figure this out.

Mentoring & Coaching

Even top athletes need coaching. Whether you or one of your team could do with external advice and support, we can help support professional development at all levels.

Tactical Execution (Impact)

Content Marketing

Content is a big buzzword these days. We keep it simple, by helping you create content (eBooks, Case Studies, Brochures etc) that adds value to your prospects across their buying journey - not just blogging for blog's sake.

Prospecting

Prospecting for new business is essential to grow your business. Yet it’s rarely given enough attention and focus. We can carefully craft and execute personalised outbound techniques to uncover new sales opportunities.

Email Campaigns

Make no mistake - email remains one of the top channels to target your prospects. We can help draft, manage, test and optimise powerful email campaigns to generate new and nurture existing prospects.

Social Selling

We can help you master the power of social selling - from building personal brands on LinkedIn, to personalised outreach strategies to land your dream customers. Now is the time to unlock the power of social selling.

Organic Social

Building a community on social media is no longer optional. We can help plan, prepare and post on your social media channels. We help you understand how to educate, entertain, excite and engage your followers.

Lead Follow Up

Leads are only as useful as the follow up. It requires speed and skill. We can help effectively follow up and nurture leads for you to help maximise conversion opportunities. This ensures no stone is left unturned.

Paid Social

Whilst organic social is critical for building a community, paid social helps target net new target audiences on a much larger scale - opening the flood gates. Let us help you use paid social to drive new pipeline.

SEO & PPC

When your prospects search for words and phrases related your your offerings, is it easy for them to find you? If not, we can help. We can't promise that we will get to the #1 spot overnight, but we'll help ensure we give you the best possible chance.

How it usually works

In most cases, we need to take a ‘back to basics’ approach - to step back in order to leap forward.

So a typical engagement with us follows this process outlined in the boxes to right.

However, not every engagement follows this process. We tailor our approach to your unique situation, requirements and aspirations.

1. Understand your buyers

Who are you trying to reach? Who’s involved in your business process? What do they care about? Why?

2. Problems you solve

Pain is the strongest buying emotion. Your prospects buy to solve problems. So what problems are you looking to solve?

3. Messaging that attracts

Does your messaging make your target customers have to work to understand how you can help solve their problems? Are you sure?

4. Tactics to reach them

Where do your target customers spend time? Where can they be reached? How can they be influenced?

5. Metrics that matter

Just because you can measure it, doesn’t mean you should. We need to understand the metrics that actually move the dial.

6. Test, optimise, repeat

We will never have all of the pieces of the puzzle. We can however A/B test and then optimise to maximise ROI.

the Generation demand Process (4 C's)

The below diagram illustrates an example of how the 'Generation Demand' process typically works at a high level. The process is based on the 4 C's of marketing - creating, capturing, converting and cultivating demand (not just generating 'leads'):

Some of Our amazing Clients

What our clients say

Sean has done a fantastic job in crafting unique messaging and positioning for our sustainability brands, allowing us to stand out in crowded markets. He’s also designed and executed creative demand generation campaigns that have generated incredibly exciting sales opportunities for us!

Glenn Paddison, Managing Director of VOLLT & Cocuun

Sean has been amazing at coming up with ideas and messaging which match our vision. He's done an awesome job and really helped us on our journey of defining who we are and brought ideas we wouldn’t have thought of. He did everything we needed plus more. Can't recommend him enough!

Chris Brown, Founder of Pitchsocial & Jobsocial

Sean is a great listener. He looked at our plan and made some great suggestions to better target our market. He made an excellent suggestion to change the name and messaging so it was more relevant to our target customers. He also gave us great advice on how to set up a marketing poll to research customer pain points to further improve our marketing.

Noel McCallum, Founder of TradeTasks

Very impressed. Sean was great to deal with on a personal level and provided guidance, techniques and various ways to improve our overall business development strategy. All highly useful and relevant.

Luke Wilde, Partner at Mallam Property Advisors

Ready to level up?

If you're ready to generate more demand for your organisation,

you should speak to us.

I'm ready, let's talk